Shilling on social media is no longer just a young person’s game.
Web-savvy seniors called granfluencers are racking up thousands, even millions, of Instagram followers — along with mountains of money — by posting pics of themselves in scintillating outfits and other celeb-worthy snaps.
“Been stealing your man since 1928,” reads the tag line for the Instagram page of 92-year-old Helen Ruth Elam of Knoxville, Kentucky — known as baddiewinkle on the platform. In lieu of the usual knit sweaters and drab white Skechers, this glamorous grandma rocks an arsenal of flamboyant feather boas, bombastic sunglasses and other couture too colorful for an Andy Warhol painting.
First hitting the internet’s radar at the ripe old age of 85, the mother of one currently boasts 3.6 million Instagram followers and sponsorships that net her up to $9,815 per promo, the Daily Front Row reported.
Elam’s past sponsorships have included Amazon Echo Show 8, Svedka Vodka, LG, Canada Dry, Aussie, My/Mo Mochi Ice Cream, Jack in the Box, Fashion Nova, Lisa Frank, INC.redible Cosmetics and many more, Daily Mail reported.
Not to be outdone, 67-year-old Lyn Slater boasts almost 800,000 gawkers on the ‘Gram. The associate law professor at New York’s Fordham University achieved internet fame accidentally (hence her ‘Gram handle “accidental icon”) when photographers mistook her for a fashionista at a fashion event, AARP Disrupt Aging reported.
Today, Slater’s sponsored posts rake in almost $3K each, proving that while age is just a number, cash most certainly is not.
The sartorially minded sexagenarian has also been featured in countless international fashion magazines and even landed a contract with Elite Models London. Not bad along with reportedly holding a master’s in criminal justice and PhD in social welfare.